for my identity and brand design class, we were required to create a brand inspired by our personality and our values/passions. i wanted to create a brand that involved my interest in mental health awareness and early childhood education. i created “everyone worries”, a wellness brand focused on helping parents and children understand and manage fears and anxieties. we had to create a full brand identity and different artifacts to show our brand identity in use. i created a website, instagram page, merchandise, and a coloring children's book with different characters to help illustrate their feelings. the coloring book allows users to draw on the images and send their copy back to be published and customized for them. it encourages children to put a face to their fears and dress them up in silly outfits to help disguise their worries. the message of the book is that everyone worries and everyone's feeling are valid. it encourages parents to have an open discussion with their children about identifying and eventually overcoming fears.